Words2Win

Words2Win

WORDS ARE A BUSINESS TOOL – A TOOL TO DRIVE GROWTH

Carol Benton – Messaging Expert & Business Writer

Designed to help businesses build a powerful message strategy and to communicate value to customers through written and verbal communications, Words2Win helps organisations increase engagement and sales by allowing customers to ‘get’ what they do and how they benefit.

The Words2Win workshop methodology pin-points the winning messages that highlight a company’s true value and Carol’s writing translates these into convincing communication pieces.

By re-interpreting and communicating an organisation’s value, Words2Win also helps businesses successfully tender for work and create greater appeal for their products or services by their target audiences.

Carol Benton has an extensive background in written communications predominantly for technology companies. A key driver of her work is the challenge of translating the technical, complex and functional into language that is compelling.

Carol calls herself an organisational ‘translator’. Taking an idea and representing it in the most appropriate form for the audience, she can quickly get to the heart of even the most complex products and services and helps her clients translate their value.

As a result, Words2Win has worked extensively with technical, engineering and financial based organisations.

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Your message is crucial to winning more customers

Words are a powerful business tool and the way you use them is central to growing your business.

But it’s not easy to capture the core of your message and communicate it in meaningful terms. We all know what we do, but that’s not the same as putting it into words, why it matters.

Words2Win helps you craft and use a clear, customer-focussed and persuasive message strategy, to better attract and convert potential customers. We get you from ‘what’ to ‘so what’. Here’s how we do it.

Contact Details

Address: Nation-wide

Phone:  0431 671 879

Email: carolbenton@words2win.com.au

Share your value with winning content

Once you know what you want to say, and where the gaps are, the next step is to develop your winning content.

Articulate your value by empowering your team

Implementing your message strategy through consistent company collateral is essential. But it’s not everything.

As your customers progress through the journey with you, their engagement moves from the written messages that you can control, to being driven by your customer facing people.

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